PUBLIC OPINION RESEARCH
Public opinion research forms the backbone of our services. Our team combines both traditional and cutting-edge data analysis encompassing the most effective qualitative and quantitative methodologies available. We synthesize data into targeted, insightful, and actionable strategies.
Our research toolkit includes:
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Polling
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Research design
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Ad testing
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Focus groups
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Microtargeting
PLANNING & MANAGEMENT
The shortest distance between two points is a straight line. However, many companies ignore this axiom by engaging too many consultants to interpret research and execute their plans; this results in delays and inertia as voices compete to be heard. RG’s expertise eliminates this tendency and helps to maintain tight coordination with the client.
We offer a streamlined approach to lead the planning, strategy, and execution. With an intimate knowledge of all project research, our team rapidly scales data-driven solutions without sacrificing precision or efficiency. No one will know your data better than the team at RG; therefore, we can build and execute a plan with you from day one.
COALITION BULDING
We excel at identifying, engaging, and mobilizing diverse stakeholders to influence decisionmakers and the court of public opinion around policy matters using a wide array of tactical methods. We divide our coalition-building into two buckets including opinion leaders, known as “grasstops,” and grassroots.
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Rodriguez Gudelunas employs the following tactics to help clients achieve success in public policy campaigns:
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Small business organizing
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Voter contact
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Digital recruitment
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Canvassing
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P2P texting
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Voter file management
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Event planning
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Paid phones and patch-throughs
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Volunteer recruitment/management