PUBLIC OPINION RESEARCH

PLANNING & MANAGMENT

COALITION BUILDING

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PUBLIC OPINION RESEARCH

Public opinion research forms the backbone of our services. Our team combines both traditional and cutting-edge data analysis encompassing the most effective qualitative and quantitative methodologies available. We synthesize data into targeted, insightful, and actionable strategies.

 

Our research toolkit includes: 

  • Polling

  • Research design

  • Ad testing 

  • Focus groups  

  • Microtargeting

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PLANNING & MANAGEMENT

The shortest distance between two points is a straight line. However, many companies ignore this axiom by engaging too many consultants to interpret research and execute their plans; this results in delays and inertia as voices compete to be heard. RG’s expertise eliminates this tendency and helps to maintain tight coordination with the client.


We offer a streamlined approach to lead the planning, strategy, and execution. With an intimate knowledge of all project research, our team rapidly scales data-driven solutions without sacrificing precision or efficiency. No one will know your data better than the team at RG; therefore, we can build and execute a plan with you from day one.

COALITION BULDING

We excel at identifying, engaging, and mobilizing diverse stakeholders to influence decisionmakers and the court of public opinion around policy matters using a wide array of tactical methods. We divide our coalition-building into two buckets including opinion leaders, known as “grasstops,” and grassroots.

Rodriguez Gudelunas employs the following tactics to help clients achieve success in public policy campaigns:

  • Small business organizing   

  • Voter contact

  • Digital recruitment 

  • Canvassing  

  • P2P texting 

  • Voter file management 

  • Event planning   

  • Paid phones and patch-throughs 

  • Volunteer recruitment/management