William Gudelunas is the founder and CEO of Rodriguez Gudelunas Strategies
Will Gudelunas is the founder and CEO of Rodriguez Gudelunas Strategies.
A veteran Democratic pollster and strategist with more than 20 years of experience working for candidates, companies, and advocacy groups, Will specializes in developing innovative hybrid research methodologies for diverse entities ranging from The White House to emerging nonprofits to Fortune 500 corporations.
Will has conducted qualitative research along with advertising and message testing for every Democratic presidential nominee since 2008. At present, he handles messaging research for the Biden White House. He conducted surveys for the Obama 2008 and 2012 campaigns, as well as for the Obama Administration. In 2012, he initiated the first online research community ever used in a presidential campaign. He designed a multi-phase plan to maximize the impact of First Lady Michelle Obama’s Let’s Move Childhood Anti-Obesity Campaign and continues working with the Obama Foundation today.
Will also provides polling and strategic direction for major technology companies such as Apple, Uber, Lyft, Salesforce, and DraftKings; for media organization such as AT&T, ESPN, NBC, AMC TV, and Legendary Pictures; for sports franchises such as the Golden State Warriors, Sacramento Kings, and Inter Miami FC; for trade organizations such as ABA and CHPA; and for think tanks and political action committees, such as Future Forward USA Action and Third Way.
Will has been conducting in-person and online qualitative research in all 50 states nonstop for the past 22 years. While providing strategic advice for clients from the Beltway to Sacramento, Will spends most of his time talking to real people in real communities throughout the country so his findings and insights remain fresh and not clouded by “inside the bubble” thinking.
His findings have appeared in media outlets including the New York Times, Los Angeles Times, USA Today, MSNBC, and CNN.
Will earned his MA in politics from Lehigh University. When not traveling the country talking with voters and consumers, Will tries to spend as much time in the ocean as he can, in Santa Monica, Maui or Rehoboth Beach.